What will your website designer expect from you?

When you're ready to establish your online presence with a business website, proper preparation is crucial.

Here's what you need to think about before approaching a web designer: 

The foundation of any great website is its content.
Before contacting a designer, gather and organize the following:

• Company overview and history
• Products or services descriptions
• Team bios (if applicable)
• Contact information
• Frequently Asked Questions (FAQ)
• Customer testimonials or case studies

Having this content ready will streamline the design process and ensure your website accurately represents your business.

Your website's visual appeal is crucial for making a strong first impression.
Consider these aspects:

• Logo: If you don't have a professional logo, consider hiring a graphic designer to create one before starting your website project. A well-designed logo is essential for brand recognition and consistency.
• Colours: Choose a colour palette that reflects your brand's personality and appeals to your target audience. Typically, this includes 2-3 primary colours and 1-2 accent colours.
• Brochures and Marketing Materials: Gather any existing marketing materials you have. These can help maintain brand consistency and may provide content for your website.
• Images: High-quality images are crucial for an engaging website. Collect relevant photos of your products, team, or work environment. If you don't have professional images, consider hiring a photographer or using high-quality stock photos that align with your brand.

Think about how you want to organize your website's information:

• What pages do you need? (e.g., Home, About, Services, Contact)
• How will visitors navigate through your site?
• What do you want visitors to do when they land on your homepage? 

To improve your website's visibility in search engines, consider:

• Researching relevant keywords for your industry and location
• Identifying your target audience and their search habits
• Preparing meta descriptions and title tags for each page

Determine what features your website needs:

• Contact forms
• E-commerce capabilities
• Appointment booking system
• Blog or news section
• Social media integration

 Have a clear idea of:

• How much you're willing to invest in your website
• When you need the website to launch

Decide on:

• Your domain name (if you haven't already purchased one)
• Web hosting preferences

Consider how you'll keep your website updated after launch:

• Will you need regular content updates?
• Who will be responsible for maintaining the site?